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Techsyn - Microsoft Integrates OpenAI's GPT-4 Model into Bing for a Powerful Search Experience

Microsoft Integrates OpenAI's GPT-4 Model into Bing for a Powerful Search Experience

This integration brings a conversational experience to the search engine, enhancing user engagement and satisfaction. By leveraging the power of AI, Microsoft aims to better compete with Google and deliver a search experience that surpasses user expectations.

7 Consumer Behavior Trends That Marketers Should Pay Attention To in 2023

7 Consumer Behavior Trends That Marketers Should Pay Attention To in 2023

Every marketer is considering what consumers actually want as we are entering a new year. The new business battlefield is focused on providing what customers want, which, spoiler warning, is what content marketing is all about. Meeting customers where they are while impressing them with knowledge over superficiality is what should be prioritized. Thus, where should you direct your attention? How then?