Techsyn - Case Study - RSSDI

About The Organization

RSSDI is the largest association of medical professionals dedicated to the care of

people living with Diabetes in Asia. It has 21 state chapters and 743 district


In addition to Annual National Conference, the organization also conducts annual

conferences of state chapters, mid terms CMEs, training workshops, etc. for

continuous education of medical professionals.

RSSDI also publishes its medical journal - the International Journal of Diabetes in

Developing Countries, RSSDI Text Book of Diabetes, Newsletters, and Practice

Recommendations, guidelines, and consensus statements.

RSSDI members are given grants for conducting various research projects. RSSDI

also contributes to public awareness with various activities like community reach

programs, village adoption programs, weekly live events - Diabetes Bytes, etc.

Some Key points about RSSDI

  • Registered in 1972
  • 21 State Chapters
  • Over 10000+

About the Campaign

The campaign was launched on the occasion of Doctors Day 1st July 2022 by Honorable Justice N V Ramana (Chief Justice of India)

People living with diabetes or undiagnosed diabetes, and even with prediabetes were at 2 to 6 times higher risk of severe infections, hospitalization, and death. Realizing the urgent need for diagnosing the undiagnosed, tracking, and treating those who have diabetes, the Research Society for Study of Diabetes in India (RSSDI) launched the Defeat Diabetes Campaign with the objective of reaching 100 million people in 100 days with the message - Test, Track and Treat.


In 100 Days Reach 100000000 Peoples


Defeat Diabetes
Test | Track | Treat

Techsyn's Contribution 

Techsyn successfully led the Social Media campaign to achieve more and more registrations.


Techsyn defined the audience with its research team.

Developed a working plan to reach the defined audience.

Selected most effective placements to run ads.

A/B Testing 

Initiated A/B Testing modules.

Acquired the analytics.


Achieved more than 10000 registrations in just 10 days.

TechSyn also facilitated a Web Conference which achieved a huge viewership.

The Major Event

1 Nation 1 Day 1 Million Tests

10258 + Testing Sites Created Across India.

1064989 + Blood Sugar Tests completed in one single day.

7000 +  Doctors have Participated in the event.

2000 + Rotary or Rotaract Clubs

The “One Nation One Day One Million Blood Sugar Tests” campaign was
conducted on 29th September, 2021 (World Heart Day). The campaign was
inaugurated by Gurudev Sri Sri Ravi Shankar, Founder Art of Living on 28th
September, 2021 in a virtual ceremony. Pujya Gurudev spoke on the importance of
blood sugar monitoring and a well-balanced life with appropriate diet, exercise,
stress relief, and meditation for managing diabetes.
The RSSDI National President, Dr. Banshi Saboo, reiterated that “the mission of
RSSDI was to reach every village in India and make India, free of diabetes
complications while reducing the burden of diabetes itself.” Dr. Balkrishna
Inamdar, Advisor to Rotary India Medical Projects, and Mr. Shekhar Mehta,
President Rotary International also stressed upon the significance of blood sugar
testing as India was the diabetes capital of the world and remarked that Rotary India
was happy to collaborate with RSSDI for this endeavor.
With luminaries lighting up the screen, the history-creating event towards the world
record to conduct the maximum number of blood sugar tests in a single day across
10,000 sites in India was applauded by all dignitaries, guests of honour, and special
invitees from RSSDI, International Diabetes Federation, Indian Medical Association,
Rotary International, Rotary India, Public Health Foundation of India, C-DOC, Beat
O collaborators and the Defeat Diabetes Task Force and emphasized as the need of
the hour. The increasing burden of diabetes in India and the close association of
diabetes with cardiovascular disease, importantly poor outcomes with diabetes and
COVID-19 infection and increased death, have been recognized as a massive public
health burden. A large proportion of the Indian population, nearly 57%, remained
undiagnosed as per the experts addressing the audience, making it essential to screen
the India population, inherently vulnerable to type 2 diabetes mellitus.

Techsyn created a zero error cloud platform to seamlessly collect, organize and manage data across all sites through cloud services. We created a robust solution to automate most of the tasks from organizing the data to sending the results of tests.

Have Query ?

  • Client
  • Budget
  • Duration
    100 Days