Customized systems to streamline processes and improve profitability by enabling enterprises to form a deeper relationship with their customers.

Companies must develop tactics to maintain customers' interest and encourage repeat business. Customer journey management (CJM) is the process of figuring out what data customers need to go on to the next step at each stage of their trip.

For instance, if a customer is researching a brand, the business needs to know how to persuade them to buy. Additionally, CJM takes steps to turn a customer into a recurring client after they've made a transaction.

In order to involve customers in each step of the purchasing process, customer journey management involves deciding what messages to send them and when.

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