Still confused about the relevance of video marketing? The benefits of this tried and true method are numerous, ranging from an increase in site visitors to a bump in bottom-line earnings.
Successful businesses require a lot of different factors, such as forward-thinking management, an appealing product or service, and outstanding customer support. But in the crowded marketplace of today, you'll need to tell a compelling tale to get people interested in your brand.
Emotional responses are what make stories so effective in advertising. They have the power to sway our opinions, tap into our sentimentality, and simplify complex issues for us. It's amazing how much of a brand's personality can be conveyed in just three minutes with the help of a great story. Storytelling skill also helps in persuasion.
Why include Video in your Digital Marketing Strategy?
The video should play a significant role in your content strategy because it can be easily consumed in minute quantities, is easy to remember, and can be easily measured. These features not only make video a marketer's dream format but also appeal to audiences who prefer shorter, more digestible content.
Video's visual nature makes it a useful tool for conveying information, telling stories about customers, and motivating marketing-related actions. (After all, what is content for if not to make things clearer for your audience?) (things like demos, trials, subscriptions, and more).
In addition to video's unparalleled conversion rate, data-driven marketers have found the medium to be of great value. This is because audience engagement with video can be meaningfully measured and tracked.
You can see which assets are resonating based on content engagement analytics and connect the dots between your videos and the deals they're helping to influence. For marketing to quickly zero in on the most engaged leads and demonstrate the worth of disruptive initiatives, this kind of reporting is essential.
9 Video Marketing Benefits to Elevate Your Business
Many advantages can be gained by including online video marketing as part of your digital strategy, aside from the fact that it is a visually rich medium.
The numbers tell a compelling story, to put it bluntly. You can see from these numbers why so many B2B and B2C companies are incorporating video marketing into their strategies.
1. Revenue Growth
According to a study by Aberdeen Group, businesses whose marketers make use of video see annual revenue growth of 49% more than those whose marketers make no use of video.
2. Tempt Buyers
Forbes cites research from Animoto showing that 90% of customers find product videos helpful when deciding whether or not to make a purchase, and that 64% of those same customers report feeling more inclined to buy after viewing a product video.
As an added bonus, HubSpot reports that 97% of marketers have found that including video in their marketing campaigns has increased customer comprehension of their offerings.
3. People actually want video descriptions
HubSpot found that consumers would rather watch a video from a brand than read an email, newsletter, social image, social video, blog post, or downloadable content (such as a PDF).
When consumers are considering a purchase and want to learn more about their available options, they may resort to a number of different strategies. Using a search engine, going straight to the source (the manufacturer or retailer's official website), reading reviews, and watching demonstration videos are all excellent strategies. Your brand's chances of persuasion could be boosted by including video in all of those settings.
4. Rank Higher in Search
A video on your website can boost its visibility in search engine results (SERPs). Visitors' time on your site after clicking through from a Google search can affect your ranking. An indicator of user engagement, or "dwell time," this is said to play a role in Google rankings.
Based on data provided by HubSpot, 80% of marketers report that the addition of video to their sites has increased dwell time.
Nonetheless, you shouldn't just take their word for it. Mist Media found that the average time spent on a website increased by 88% when video was included. HighIQ also reports that users spend an extra two minutes on video-enabled websites compared to those that don't.
According to Forrester's research, the odds of a website appearing on the first page of Google's search results improve by as much as 53 times when a video is integrated into the site.
Finally, 55% of U.S. search results for keyword searches include at least one video, according to data compiled by Search Metrics. In addition to enticing visitors to spend more time on your site, videos also improve your rank in search engine results pages (SERPs).
5. Grow Organic Traffic
According to the Aberdeen Group's findings, video users receive 41% more organic search traffic than non-users.
6. Earn more Backlinks
According to Moz's findings, the average number of linking domains for a page or post nearly triples when a video is embedded in it.
7. Boost Conversions
Aberdeen Group found that people who watch videos had 34% more success in converting their website visitors into customers.
Furthermore, EyeView Digital found that including a video on a landing page increased conversion by 86%.
8. Reach Decision Makers
According to HighIQ, 74% of CEOs and C-Level executives regularly view company-related videos online. In addition, every week, 54% of C-suite executives send out work-related videos to their teams.
Further, if both text and video on the same topic are presented on the same page, 59% of senior executives would opt to watch the video.
HubSpot reports that 72 percent of consumers prefer watching videos to reading text when trying to learn more about a product.
9. Increase in content share
A social video can increase shares by 1,200% compared to just text or images, as reported by Small Business Trends.
HubSpot reports that if your company makes engaging video content, 83 percent of viewers will consider forwarding it to friends and family.
