Ten years have passed since the introduction of Snapchat to countless mobile devices. Although some social media apps like MySpace and Vine eventually ended up like shooting stars, Snapchat has endured despite the rise of TikTok.
From its humble beginnings in 2011 (as Picaboo), with only 127 users, to its current status as a mainstay in many brands' marketing strategies (despite having turned down a $3 billion offer from everyone's favorite entrepreneur Mark Zuckerberg), the app has come a long way.
1. Drive Traffic
The lifespan of a snap is deliberately limited. You're sent a photo or video; you open it; it vanishes as soon as you see it. Despite appearing relatively ineffective, it can really increase traffic. Creating photographs with the intent that they will disappear gives them a sense of urgency that viewers won't want to miss.
Use them to personalize, highlight deals, and promote entertaining events, and you'll be well on your way to attracting customers to your business.
2. Increase Brand Recognition
Snapchat is a popular tool for big-name firms to advertise because it works. Snap's 265 million daily users mean there's a lot of potential for your ads, and stories to reach and engage potential audiences.
3. Increase involvement
This is ideal for marketers organizing events, highlighting the culture of their business, or leveraging them in an integrated marketing effort.
With Snapchat's on-demand geo-filters, you can make unique filters that other users can utilize. The audience will be more invested if they are able to use your filter on photos and share them publicly.
4. Reach out to a younger audience to gain new followers
This obviously depends on your sector and target market, so it's a good idea to conduct research and develop your customer personas beforehand. However, Snapchat is the place to be if you're trying to interact with those under the age of 35.
5. Influence consumer decisions
When they aren't busy sending their friends a selfie taken with the most bizarre filter they could find, Snapchat users are likely to stumble into new businesses. The 'Discover' icon on the app allows users to engage with brands, allowing them to view content produced by businesses utilizing Snapchat for marketing.
Recent research has shown that Snapchat users are more likely to make impulse buys (by 60%) and spend more time (by 35%) in the Discover area every day. This could be quite useful for your advertising campaigns.
6. Provide a different method for consuming content
Let’s presume that you are already following the different ways to produce content for your audience including blogs, LinkedIn postings, and videos. There’s a good chance that your competitors may also be following the same strategies. Why not improve your content and social media marketing efforts by using Snapchat to produce even more compelling material?
You may distinguish your content with tools like painting over Snaps, adding music, and polling. View National Geographic's social media activity below. By combining Snaps, they create Stories, and after a Story is finished, they entice Snapchat users to click through to the website and continue reading.
7. It exhibits your humanity
Customers don't exactly have the best impression of marketers, but you can use Snapchat to demonstrate that you're a real person, not simply someone who's actively attempting to assist your sales staff in closing more deals. With Snapchat, you can demonstrate to your audience and followers that you're more than a company—you're individuals.
If your Snaps are relatable to your audience, they will be more likely to engage with them. And they are more prone to make a purchase when they are engaged with your content.
By leveraging Snapchat to highlight its corporate culture and the people behind the business, Cisco has done a fantastic job doing this. Millions of users have viewed their Stories since inception, with a completion rate of 60–70% on average.
8. Increase trust
In addition to posting Snaps, you may also engage with your audience in other ways. Your followers can also interact with you through DMs. Unlike other platforms, though, only you and the person messaging you will know if you've replied, making it easy to ignore them but that's not a wise move. It makes them feel even more special if you reply to them on Snapchat. Customers stop using a certain brand, according to 68% of respondents, since they feel the business doesn't care about them. Show them that you care about what they have to say by not ignoring their communications.
9. Demonstrate your cool kid status
Any prospective client wants to know that you're utilizing the most recent advancement in your field because it establishes your position as a leader rather than a follower. They seek creativity. Try to see from your customer’s perspective. Wouldn't you think a company is out of date if you visited a website and it appeared to be from the 1990s?
A person's perception of your organization is greatly influenced by the actions and appearance of your company. It tells your clients that you are offering the latest products or services and which in turn tempts them to do business with you.
From now onwards, try to include Snapchat in your Digital Marketing strategy. According to overall mobile usage, Snapchat is the second most popular app worldwide with 63% of users using it every day and 49% visiting it multiple times each day.
It shows marketing's evolution. In addition to content and email marketing, we are exploring Snapchat and TikTok to reach larger audiences. We described inbound marketing's progress since it's not slowing down.
Targeting the right population should be straightforward as 82% of Snapchat users fall into this category and use the app for approximately 30 minutes every day.
