Client Background
Delhi Public School Society (DPS Society) is a renowned chain of schools with institutions in India and abroad. As the administrative authority for all its institutions, DPS Society is committed to providing quality education and holistic development to students.
Services Offered
TechSyn, a leading digital marketing agency, provided social media management services to Delhi Public School. The services offered by TechSyn included:
Social Media Strategy: TechSyn developed a comprehensive social media strategy for DPS Society, focusing on enhancing brand visibility, engaging with the school community, and promoting their educational initiatives.
Paid Campaigns: TechSyn implemented targeted paid campaigns across various social media platforms to increase reach, drive engagement, and promote specific programs and events organized by DPS Society.
Achievements
TechSyn's collaboration with Delhi Public School resulted in significant achievements:
Enhanced Brand Visibility: Through effective social media management, TechSyn successfully enhanced DPS Society's brand visibility, positioning them as a leading provider of quality education and fostering a positive online presence.
Increased Engagement: TechSyn's paid campaigns and community management strategies effectively engaged the school community, parents, and students, fostering a sense of belonging and encouraging active participation in DPS Society's initiatives.
Awareness
TechSyn focused on creating widespread awareness about DPS Society's educational initiatives, achievements, and events through strategic social media management. By leveraging various social media platforms, TechSyn showcased DPS Society's commitment to excellence in education, disseminated information, and fostered a sense of community among students, parents, and educators.
Utilization of Various Digital Platforms
TechSyn effectively utilized various digital platforms to amplify DPS Society's message and engage the target audience:
Facebook: TechSyn managed and optimized DPS Society's official Facebook page, sharing relevant content, event updates, and success stories, while engaging with the community through comments and messages.
Instagram: TechSyn curated visually appealing and informative content for DPS Society's Instagram profile, showcasing the school's activities, achievements, and student accomplishments, fostering a sense of pride among the community.
Our Research Process
To ensure the success of the social media management campaign, TechSyn followed a meticulous research process:
Target Audience Analysis: TechSyn conducted in-depth research to understand the demographics, interests, and preferences of the DPS Society community. This analysis helped in tailoring the social media strategy and content to resonate with the target audience.
Content Planning: TechSyn developed a content plan that aligned with DPS Society's vision, values, and educational programs. This involved research on educational trends, school events, and engaging content formats to optimize audience engagement.
The Outcome
TechSyn's social media management efforts for Delhi Public School resulted in the following outcomes:
Increased Engagement: TechSyn's strategies drove higher engagement levels, including increased likes, comments, and shares on social media posts, fostering an active and vibrant online community for DPS Society.
Improved Brand Perception: Through consistent and engaging social media content, TechSyn successfully enhanced DPS Society's brand perception, positioning them as a leading provider of quality education and reinforcing the trust and confidence of parents and students.
Community Building: TechSyn's efforts facilitated the formation of a strong online community, enabling DPS Society to connect and engage with parents, students, and alumni, fostering a sense of belonging and pride in the institution.
Increased No. of Admissions: As a result of TechSyn's comprehensive social media management services, Delhi Public School experienced a significant increase in the number of admissions, welcoming a minimum of 350 new students to their institution.
In conclusion, TechSyn's comprehensive social media management services for Delhi Public School showcased their expertise in enhancing brand visibility, driving engagement, and fostering a vibrant online community. Through strategic planning, targeted paid campaigns, and engaging content, TechSyn successfully positioned DPS Society as a leading provider of quality education, delivering exceptional results in terms of increased engagement, improved brand perception, and community building.
