Client Background
Dr. Vikas Bhardwaj is a highly skilled and experienced neurosurgeon specializing in diagnosing and treating brain and spine disorders. With over 15 years of experience, he is known for his expertise in performing minimally invasive surgeries, endoscopic procedures, and functional neurosurgeries. He has a compassionate and patient-centric approach toward his practice, and his commitment to providing the highest quality of care has earned him a reputation as one of the best neurosurgeons in the country.
Services Offered
- Social Media Optimization
- Content Marketing
- Graphic Designing
- Reels Creation
- PPC Management
Achievements
Awareness
- Improved Brand recognition with a Brand Lift of 500%.
- Develop a content marketing strategy that positions Dr. Vikas Bhardwaj as a thought leader in the field of neurosurgery.
- Increase engagement with the audience by running social media campaigns that focus on sharing patient stories and experiences.
- Implement targeted display and search ads that increase brand awareness to potential patients within the local area.
Lead Generation
- Increase in the number of inquiries by 450% for appointments through the website and phone calls.
- Developed targeted advertising campaigns to reach specific audiences and increase conversions, leading to a 700% growth in revenue.
- Implemented effective re-targeting campaigns to encourage appointment booking, reducing the acquisition cost by 30%.
- Increase in the number of positive online reviews and ratings to build trust and credibility with potential patients
Utilization of Various Digital Platforms
Google Ads
We implemented Google Ads to reach potential patients who were searching for related keywords such as "neurosurgeon," "spine surgery," and "brain tumor treatment" in the search engine. We used various ad formats such as text and display ads and optimized our bidding strategy and ad placements based on the performance data we received.
Social Media Advertising
For Facebook/Instagram Ads, we created targeted campaigns to reach potential patients interested in topics such as health and wellness with demographics and interests that matched the target audience for Dr. Vikas Bhardwaj's services. We used various ad formats such as carousel ads, video ads, and lead generation ads, and optimized our ad targeting and creatives based on the performance data we received.
Display Advertising
We implemented Google display advertising campaigns to reach a wider audience. We created visually appealing banner ads that were strategically placed on high-traffic websites to maximize visibility. We used targeting options such as demographics, interests, and behavior to ensure that the ads were displayed to the right audience.
Quora Marketing
We leveraged Quora to establish Dr. Vikas Bhardwaj as a thought leader and expert in the field of neurosurgery by answering relevant questions related to his specialties. By providing informative and helpful answers to user questions, Dr. Bhardwaj has built credibility and trust with potential patients.
Medical Listing
To boost credibility and increase online visibility, we utilized various websites that list medical practitioners. These websites include popular online directories and healthcare platforms such as Practo, Lybrate, and Zocdoc. We ensured that Dr. Vikas Bhardwaj's profile was updated with accurate information, including contact details, qualifications, and areas of specialization.
Our Research Process
Internal Secondary Research
- Analyzed website traffic and user behavior using tools like Google Analytics.
- Conducted a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the current digital marketing strategy.
- Analyzed previous campaigns and their performance to identify areas of improvement.
- Reviewed customer feedback and testimonials to understand their needs and expectations.
External Secondary Research
- Conducted a competitive analysis to understand the digital marketing strategies of other neurosurgeons and healthcare providers in the region.
- Researched industry trends and best practices in digital marketing for healthcare providers.
- Conducted surveys to understand the target audience's preferences, needs, and pain points.
- Reviewed online review sites and social media platforms to understand patients' sentiments and feedback about Dr. Vikas Bhardwaj and his services.
The Outcome
Dr. Vikas Bhardwaj has achieved a remarkable milestone in their career with the launch of their own specialty hospital. With state-of-the-art diagnostic facilities and equipment, Dr. Bhardwaj's hospital is equipped to provide world-class healthcare to patients with various neurological disorders. This hospital is a realization of Dr. Bhardwaj's long-term vision to provide the highest quality of care to his patients.
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