Content Planner

Job Context

We are seeking a skilled and experienced Content Planner with a proven track record of working with influencers to join our dynamic marketing team. As a Content Planner, you will be responsible for developing and implementing content strategies that leverage influencer partnerships to enhance brand awareness, engagement, and overall marketing objectives. Your expertise in collaborating with influencers and creating compelling content will be critical in driving our brand's success and expanding our reach.

Job Responsibility

Content Strategy Development:

• Collaborate with the marketing team to understand brand objectives, target audience, and overall marketing goals.
• Develop comprehensive content strategies that incorporate influencer collaborations to amplify our brand's message and drive meaningful engagement.

Influencer Identification and Collaboration:

• Research and identify relevant influencers within our industry or niche who align with our brand values and target audience.
• Reach out to influencers to establish partnerships and negotiate content creation and promotion collaborations.

Content Planning and Execution:

• Work closely with influencers to plan and create engaging and high-quality content, including but not limited to social media posts, videos, blog articles, and more.
• Ensure that all content produced by influencers aligns with our brand guidelines and marketing objectives.

Campaign Management:

• Oversee the end-to-end execution of influencer marketing campaigns, tracking performance metrics, and analyzing the effectiveness of each campaign.
• Optimize content strategies based on campaign results and industry trends.

Social Media and Online Community Management:

• Assist in managing our social media presence, ensuring that influencer-generated content is appropriately scheduled and promoted on various platforms.
• Engage with our online community and respond to comments, messages, and inquiries related to influencer content.

Content Coordination and Scheduling:

• Establish a content calendar to ensure a consistent flow of influencer-generated content across all marketing channels.
• Coordinate with influencers to adhere to content creation and publishing schedules.

Creative Briefing and Guidelines:

• Provide influencers with clear and concise creative briefs, outlining campaign objectives, brand guidelines, and specific content requirements.

Educational Requirement

• Bachelor's degree in Marketing, Communications, or a related field preferred.
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Experience Requirement

• Proven work experience as a Content Planner or similar role, with a focus on influencer marketing.
• 4-5 Years

Additional Requirement

Influencer Management

• Demonstrated experience in identifying and collaborating with influencers of varying audience sizes and demographics.
• Strong negotiation and relationship-building skills.

Content Strategy and Analysis

• A solid understanding of content marketing principles and best practices.
• Ability to analyze campaign data and insights to optimize future content strategies.

Social Media Expertise

• Proficiency in major social media platforms and their functionalities.
• Familiarity with social media analytics tools.

Communication Skills

• Excellent written and verbal communication skills to effectively interact with influencers and team members.
• Creative Thinking
• A passion for creativity and innovation in content planning and marketing.
• Ability to brainstorm and develop unique content ideas.

Organizational Skills

• Strong project management skills to handle multiple influencer collaborations and content initiatives simultaneously.
• Attention to detail and ability to meet
•  deadlines.